The Toronto & York Region Labour Council has just published Mike Balkwill and Rob Fairley's campaign planning guide for activist leaders and union organizers. Download Mike and Rob's "The Campaign Planning Handbook". Written by and for activists, the beautifully designed and pragmatic 32 page guide contains some useful tools and tips, including: Facilitation techniques, such as setting ground rules, (strategic planning sessions help when folks listen to each other), and posting a … [Read more...]
Outreach and recruitment tools
The crew from Beyond the Choir have just created a series of tools for the Occupy movement. I'm impressed. I like OccupyWinning's one page PDF called "Three Tips For Plugging People In". The beauty of this handout is that the authors have offered their perspective on the most valuable advice organizers can take. The tips are " Make people feel valued and appreciated ", "Greet and get to know newcomers," and "Accommodate multiple levels of participation." Download the PDF. … [Read more...]
Workshop on social media for activists (part 1)
Last week I hosted a workshop on social media and advocacy. Here's a write up of the first section of this workshop. More to come in the coming days. … [Read more...]
Campaign Planning Tools
The Midwest Academy has a helpful guide is geared for facilitators who want to help their group or a group think through their campaign plan. I like how this guide is geared towards helping a specific group (which helps you, the reader, see its use) explains definitions, provides facilitation tips, and includes both a completed strategy sheet, and a blank strategy sheet so you can photocopy it and use it for your own group. Very useful. Download it here! I find campaign planning tools … [Read more...]
Report Back on Tools for Change’s Media 201 Workshop
On October 15, Jen Angel from Aid and Abet Booking, led a workshop on media strategy 201. Since this workshop was geared to more experienced activists, Jen didn't cover the basics, like writing press releases and media advisories. (All that valuable stuff is covered in our media 101 workshop scheduled for November 29.) Here's some of the topics Jen covered. Media Planning Media efforts must be viewed in terms of how they advance a campaign's goals. Check out the Centre for … [Read more...]
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