Spitfire Strategies has released a campaign planning guide called "The Just Enough Planning Guide A Roadmap to Help Nonprofits Reach Their Campaign Goals” Spitfire Communications Strategies". The author, Grimm, sells the guide as having the minimal amount of information you need to effectively plan a campaign. I like that approach. Campaign planning can be overwhelming. Overall, I appreciate the questions and the information the guide includes. It is clearly written for groups with large … [Read more...]
Campaign Goal Setting
Choosing a goal is often the first step to creating a campaign plan. But we shouldn't just choose a goal out of thin air. It's often wise to develop a set of criteria that you can use to evaluate a list of possible campaign goals. Ideally, everyone in your group understands and helped influence the process of selecting these criteria. I have uploaded a useful handout that outlines some criteria groups can use to assess and choose their campaign goal. Here's some criteria that we developed at … [Read more...]
Fundraising House Party Style
House parties typically involve someone in the campaign or organization - think board member or active volunteer - hosting a one to two hour party at their house to raise money and recruit volunteers and allies to the cause. People are encouraged to bring their check books (you can have people pay at the door). The host and a member of the campaign typically speak - and the core message is give money we need it. Every effort should be made to keep costs low; serve snacks and some wine, not … [Read more...]
Executing Your Tactic
350.org action-planning guide 350 developed a very simple one-page nine-step guide to planning actions. It's quite useful when executing basic tactics. And here’s a list of possible roles and responsibilities you might want to include when planning a protest or other confrontational actions. … [Read more...]
New Security Culture Guide
I wrote a guide on security culture with Dan Spalding. Dan and I are both affiliated with the Ruckus Society. Thank you Jacob Conroy for designing the guide. We wanted to create a guide specifically for non-violent direct action campaign groups. We also wanted to talk about the people-side of security culture, which I haven't seen many guides write about. Security culture is a big deal in Toronto right now due to the infiltration that was experienced during the g8/g20 protests in June 2010. … [Read more...]
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