Watch the AFL-CIO’s new social media training series

Our friends down south at the AFL-CIO have developed a fantastic media training series for union communicators. The series has beginner, intermediate and advanced workshop topics.  The series is free for folks affiliated with the AFL-CIO, and focuses on very specific and practical skills.  Thanks Jessica Morales and others at the AFL-CIO for organizing!  Videos of the webinars can be accessed by all. Some of the workshops include: SMS text practices Social media Video Email list … [Read more...]

Activist Advisor responds: How many signatures do I need to win my online petition?

Q. How many signatures do I need to win my online petition? Thanks to Lauryn Drainie for answering this all-too-common question. Lauryn Drainie is a Senior Campaigner at in Canada. is the world’s largest petition platform with over 70 million users worldwide and over 2.5 million here in Canada starting, signing and winning campaigns on the issues they care about. A. I probably get asked this question several times a week by people starting petitions on It’s a … [Read more...]

New Organizing Institute

Based in the United States, the New Organizing Institute is a training program run by organizers for organizers.  Heavily geared to election campaigns, the organization hosts trainings on campaign strategy, online organizing, online communications, political technology, new media, and testing/evaluation.  Sign up to attend NOI's trainings. … [Read more...]

TechSoup Canada is making its mark

Consulting non-profit group, Tech Soup Canada has a great list of resources on its website: Check out the learning centre page, which includes articles ranging from redesigning your website to dealing with computers, servers and networks. I also enjoy reading Jane and Tierney's efforts to find and evaluate the best non-profit tech tools out there. What is the best event registration software?  How about the best email newsletter system? Let Jane and Tierney tell you. Check out … [Read more...]

A look at the most effective online techniques to advocate for social change

This excellent post was written by Kyle Henri Andrei and funded by the Annie E Casey Foundation. Advocacy organizations often encourage their grassroots supporters to influence politicians and corporations using different methods, from promoting a cause or opposing legislation to challenging ad campaigns or policies. A large display of public opinion can have a powerful message, and advocacy groups often help to focus and channel this support to make the most impact. This was traditionally … [Read more...]