On October 15, Jen Angel from Aid and Abet Booking, led a workshop on media strategy 201. Since this workshop was geared to more experienced activists, Jen didn't cover the basics, like writing press releases and media advisories. (All that valuable stuff is covered in our media 101 workshop scheduled for November 29.) Here's some of the topics Jen covered. Media Planning Media efforts must be viewed in terms of how they advance a campaign's goals. Check out the Centre for … [Read more...]
Assessing the Landscape
It is useful for campaigners to assess their political landscape as they go about setting their goals, and re-evaluating their plan. The Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework is useful for helping you assess your political landscape. This framework was originally developed for the business sector, but it is useful for advocacy groups as well. So what do these terms mean? The "S" and "W" of SWOT stand for your organization's "strengths" and "weaknesses". … [Read more...]
Introduction to Action Scouting
Whether you are planning a march, a sit-down, a picket, a meeting disruption, a banner, or a blockade, it is often important to check out the location in advance. Scouting the location well can help you plan an action that is safe, effective, and less likely to be foiled. This workshop will introduce you to the basics of scouting for situations where you are trying to go unnoticed to maintain an element of surprise. Oct. 29, 2011. 1pm - 6pm. Location: University of Toronto St George Campus … [Read more...]