Marge Piercy has written a neat poem titled "What is a Social Movement?" It goes on one at a time It starts when you care To act, it starts when you do it again after They said no It starts when you say we and know what You mean, and each Day you mean one more. Here's a diagram that encompasses the definition of many individuals and organizations seeking to achieve a broad common goal. Bill Moyer's MAPP Model A few people have taken the time to map out the … [Read more...]
Chris Rose’s Campaign Strategy Website
Chris Rose's Campaign Strategy Based in the UK, Chris Rose, an ex-Greenpeace campaigner, writes easy-to-understand and insightful books, has a great resource-intensive website, and still issues frequent newsletters on the topic of campaign strategy for activists. Most of his work is geared to climate change campaigners. I am totally on his list serv. it's a brilliant website. For a sample article, read his 12-step guide for people who are considering launching a campaign. … [Read more...]
Fundraising for Social Change
Kim Klein Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques. this book is catered to groups with little budgets! … [Read more...]
Story-based Strategy to Win Campaigns
Doyle Canning and Patrick Reinsborough Insightful book on the power of narrative in campaigning. Offers tools on how to apply techniques like story telling, framing, and messaging to your work. Geared to people with experience doing media and campaigning. … [Read more...]
NGLTF Organizing Resources
The National Gay and Lesbian Task Force (NGLTF) has fantastically pragmatic resources on recruiting and mobilizing volunteers. Geared for ballot initiatives, but applicable to all intensive campaigning efforts, their resources are well worth a perusal. The NGLTF houses one of the best organizing departments in the country. … [Read more...]