The Toronto & York Region Labour Council has just published Mike Balkwill and Rob Fairley’s campaign planning guide for activist leaders and union organizers.
Written by and for activists, the beautifully designed and pragmatic 32 page guide contains some useful tools and tips, including:
- Facilitation techniques, such as setting ground rules, (strategic planning sessions help when folks listen to each other), and posting a campaign event calendar on the wall so participants can add information as they go;
- A summary of effective campaign planning tools, like the forcefield analysis which helps activists assess their political landscape to identify key moments, threats and opportunities;
- A summary of elicitive questions to help you assess your progress throughout the campaign (and this is helpful as there are few resources out there that help activists re-assess and re-evaluate their progress mid-way through the campaign); and
- A tool to assess member support, as in which union members are with, neutral, or against you.
I especially like the diagrams. Check out this diagram, which is designed to help your group identify the secondary targets that have leverage over your primary target.