Sat. Oct. 15, 1pm – 5pm
You have already written a number of successful press releases, and done interviews for your group. You know what it takes to get media for an event, but you want to step back and look at the larger picture. This workshop will look at the bigger picture questions that go into developing a media strategy for a long term initiative. The training will cover framing, story-based narrative analysis, social media, understanding the media story cycle, and building relationships with reporters.
Location: University of Toronto St George Campus (Room location is given upon registration.) Location: University of Toronto St George Campus (Room location is given upon registration.)
Suggested donation: organizations and wage-earners, $20; unwaged, $10. No one turned away for lack of funds.