Spitfire Strategies has released a campaign planning guide called “The Just Enough Planning Guide A Roadmap to Help Nonprofits Reach Their Campaign Goals” Spitfire Communications Strategies“.
The author, Grimm, sells the guide as having the minimal amount of information you need to effectively plan a campaign. I like that approach. Campaign planning can be overwhelming. Overall, I appreciate the questions and the information the guide includes. It is clearly written for groups with large budgets and many staff. I have slight issue with some suggestions Gees brings up, such as having a group “move the goal post” so they can claim victory or success.