Spitfire Strategies has released a campaign planning guide called “The Just Enough Planning Guide A Roadmap to Help Nonprofits Reach Their Campaign Goals” Spitfire Communications Strategies“.

The author, Grimm, sells the guide as having the minimal amount of information you need to effectively plan a campaign.  I like that approach. Campaign planning can be overwhelming.  Overall, I appreciate the questions and the information the guide includes.  It is clearly written for groups with large budgets and many staff.  I have slight issue with some suggestions Gees brings up, such as having a group “move the goal post” so they can claim victory or success.

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